Video On Demand continues its upward mobility and remains an important revenue stream for both cable operators and content providers alike. VOD's popularity among consumers is driven by the ease at which it allows consumers to watch movies and television shows at home, and on their own schedule.

Rentrak can help you stay up-to-date with this increasingly important business with the "Rentrak State of VOD: Trend Report 2010." This report provides detailed insights into high-level trends across the on-demand television business. In addition to analyses of the various on-demand content types, this year's report contains an abundance of information not included in reports for years prior, such as: more detailed metrics, four years of trending and analysis, an in-depth study of high-definition on-demand, and a linear-to-on-demand analysis, to name just a few.

Also, for the first time since the Report was published, customers may now purchase data tables to supplement the overall analysis. A valuable tool, the data tables allow customers to dissect and analyze the data in a multitude of different ways.

GET YOUR VOD QUESTIONS ANSWERED

• Have the number of set-top boxes which order on demand content increased from the year before?
• How much VOD is the average household viewing each month?
• Which VOD content type is the most predominant?
• What is the fastest growing FOD category?
• What were the top performing TOD movie genres in 2010?
• Does the amount of VOD being watched vary by region?
• Are people ordering HD content at a higher rate than a year ago?
• Which FOD category reaches their audience the fastest, and which category has the greatest reach?
• How many orders are there for a typical title in the top 5 FOD categories?
• Do households who watch a lot of scheduled TV, also watch a lot of VOD? If so, what are they watching?

REPORT HIGHLIGHTS

• Industry-wide performance data for 2010
• Overall trends and growth from 2007 to 2010 for VOD and across all content types, including Free On Demand (FOD), Subscription On Demand (SVOD), and Transactional On Demand (TOD)
• Trends of the top 5 FOD categories including an in-depth analysis of viewing patterns
• Comparison of New Release movies vs. Library titles
• Top 100 TOD Movies by genre
• Adult TOD and SVOD analysis
• Cross duplication study among content types
• VOD distribution by region
• HD VOD trend and analysis of usage patterns by content type
• Reach curves and title benchmarks for the top 5 FOD categories
• Linear to VOD analysis studying the VOD behavior of heavy scheduled TV households